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Asian brands without borders: regional opportunities and challenges
Cayla, Julien; Eckhardt, Giana M. - In: International marketing review 24 (2007) 4, pp. 444-456
Persistent link: https://www.econbiz.de/10007750134
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Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10010088945
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Glocal yoga : re-appropriation in the Indian consumptionscape
Askegaard, Søren; Eckhardt, Giana M. - In: Marketing theory 12 (2012) 1, pp. 45-60
Persistent link: https://www.econbiz.de/10010003915
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Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India
Eckhardt, Giana M.; Mahi, Humaira - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 280-295
Persistent link: https://www.econbiz.de/10010018416
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Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China
Eckhardt, Giana M.; Houston, Michael J. - In: Journal of international marketing 10 (2002) 2, pp. 68-82
Persistent link: https://www.econbiz.de/10007235814
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Local Branding in a Foreign Product Category in an Emerging Market
Eckhardt, Giana M. - In: Journal of international marketing 13 (2005) 4, pp. 57-79
Persistent link: https://www.econbiz.de/10007226845
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Asian Brands and the Shaping of a Transnational Imagined Community
Cayla, Julien; Eckhardt, Giana M. - In: Journal of consumer research : JCR ; an … 35 (2008) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10008085100
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Just friends, good acquaintances or soul mates? : an exploration of web site connectedness
Maulana, Amalia E.; Eckhardt, Giana M. - In: Qualitative market research : an international journal 10 (2007) 3, pp. 227-242
Persistent link: https://www.econbiz.de/10009853794
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Naturalistic group interviewing in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Qualitative market research : an international journal 13 (2010) 1, pp. 36-44
Persistent link: https://www.econbiz.de/10009853848
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Special Issue on the Globalization of Marketing Ideology: Journal of Macromarketing, 2013
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 31 (2011) 3, pp. 328-329
Persistent link: https://www.econbiz.de/10009331879