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Introduction to the special issue on the future of advertising

Yoon, Sukki - In: International journal of advertising : the review of … 41 (2022) 5, pp. 823-826

Persistent link: https://www.econbiz.de/10013209437

Do negative consumption experiences hurt manufacturers or retailers? : the influence of reasoning style on consumer blame attributions and purchase intention

Yoon, Sukki - In: Psychology & marketing 30 (2013) 7, pp. 555-565

Persistent link: https://www.econbiz.de/10009778566

Advertising creativity in Korea : scale development and validation

Kim, Byoung Hee; Han, Sangpil; Yoon, Sukki - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 93-108

Persistent link: https://www.econbiz.de/10003986813

When intrusive can be likable : product placement effects on multitasking consumers

Yoon, Sukki; Choi, Yung Kyun; Song, Sujin - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 63-75

Persistent link: https://www.econbiz.de/10009241294

When environmental messages should be assertive : examining the moderating role of effort investment

Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 135-157

Persistent link: https://www.econbiz.de/10011298743

How lonely consumers relate to brands : insights from psychological and marketing research

Long, Christopher R.; Yoon, Sukki; Friedman, Mike - In: Strong brands, strong relationships, (pp. 95-105). 2015

Persistent link: https://www.econbiz.de/10011313056

Online game characters' influence on brand trust : self-disclosure, group membership, and product type

Choi, Yung Kyun; Yoon, Sukki; Lacey, Heather P. - In: Journal of business research : JBR 66 (2013) 8, pp. 996-1003

Persistent link: https://www.econbiz.de/10009755379

Uncovering hidden profiles : advocacy in team decision making

Waddell, Brian D.; Roberto, Michael A.; Yoon, Sukki - In: Management decision : MD 51 (2013) 2, pp. 321-340

Purpose: Research shows that teams often fail to surface and use unique information to evaluate decision alternatives. Under a condition known as the hidden profile, each member uniquely possesses a critical clue needed to uncover the superior solution. Failure to share and adequately evaluate...

Persistent link: https://www.econbiz.de/10009726518

Special issue: social and environmental issues in advertising

Yoon, Sukki (ed.); Oh, Sangdo (ed.) - 2016

Persistent link: https://www.econbiz.de/10011547868

Introduction to the special issue on social and environmental issues in advertising

Yoon, Sukki; Oh, Sangdo - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011547883