Similar Search Results

Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...

Mir, Imran Anwar; Salo, Jari - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10014447577

Examining the effects of Facebook's personalized advertisements on brand love

Tran, Trang; Blanchflower, Tiffany M.; Lin, Chien-Wei - In: Journal of marketing theory and practice : JMTP 32 (2024) 1, pp. 61-80

Persistent link: https://www.econbiz.de/10014447780

Moderating impact of brand authenticity and control over ads on the effectiveness of Facebook advertising : a two-sample study

Sarfraz, Usama; Bano, Sobia - In: EuroMed journal of business 18 (2023) 3, pp. 424-440

Persistent link: https://www.econbiz.de/10014380926

Make me happy, make it credible : the effect of CSR message framing on online brand engagement

Cordero-Gutiérrez, Rebeca; Aljarah, Ahmad; López, Manuela - In: Management decision 62 (2024) 2, pp. 532-548

Persistent link: https://www.econbiz.de/10014637160

Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing

Baxter, Katherine; Ghandour, Rajab; Histon, Wendy - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 149-179

Persistent link: https://www.econbiz.de/10015066821

The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing

Tan, Yingsi; Geng, Shuang; Katsumata, Sotaro; Xiong, Xiaojun - In: Journal of retailing and consumer services 63 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012665878

Predicting user response behaviour towards social media advertising and e-WoM antecedents

Rana, Meghna; Arora, Nilesh - In: Review of marketing science 20 (2022) 1, pp. 83-112

Persistent link: https://www.econbiz.de/10013447851

Creating brand equity when using travel-related online social network web sites

Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379

Persistent link: https://www.econbiz.de/10010421435

The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia

Ningrum, Khoirina Kencana; Roostika, Ratna - 2021

Persistent link: https://www.econbiz.de/10012621197

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...

Persistent link: https://www.econbiz.de/10012601505