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The utilization of social media marketing in destination management organizations
Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018
The emerging use of social media fundamentally changes the communication and interaction of societies and organizations. The use of social media revolutionizes the way organizations market their products and interact with their customers. Social media acts as an agent of change within the...
Persistent link: https://www.econbiz.de/10011941220
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The brand value continuum : countering co-destruction of destination branding in social media through storytelling
Lund, Niels Frederik; Scarles, Caroline; Cohen, Scott A. - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1506-1521
Persistent link: https://www.econbiz.de/10012310019
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Engaging destination stakeholders in the digital era : the best practice of Italian regional DMOs
Trunfio, Mariapina; Della Lucia, Maria - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 349-373
Persistent link: https://www.econbiz.de/10011997325
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User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.; Manu, C. - In: International journal of Indian culture and business … 29 (2023) 4, pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
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#StayHome today so we can #TravelTomorrow : tourism destinations' digital marketing strategies during the Covid-19 pandemic
Ketter, Eran; Avraham, Eli - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 819-832
Persistent link: https://www.econbiz.de/10012649891
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Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
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The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
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Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom; Guttentag, Daniel; Lee, Seung Hwan Mark; … - In: Journal of vacation marketing 29 (2023) 1, pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
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Social media and destination marketing in china : a systematic review of short videos
Ahmad Edwin Mohamed; Muhammad Zulqarnain Arshad - In: Corporate Practices: Policies, Methodologies, and …, (pp. 413-435). 2024
Persistent link: https://www.econbiz.de/10014564291