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Understanding consumer animosity in an international crisis : nature, antecedents, and consequences

Siew Meng Leong; Cote, Joseph A.; Ang, Swee Hoon; Soo, … - In: Journal of international business studies : JIBS ; an … 39 (2008) 6, pp. 996-1009

Persistent link: https://www.econbiz.de/10003756715

Coupon redemption behaviors among Korean consumers : effects of distribution method, face value, and benefits on coupon redemption rates in service sector

Jung, Kwon (contributor); Lee, Boon Young (contributor) - 2005

Persistent link: https://www.econbiz.de/10003286765

Impulse buying behaviors on the internet

Jung, Kwon (contributor); Lim, Clement (contributor) - 2006

Persistent link: https://www.econbiz.de/10003412301

Extending the fit hypothesis in brand extensions : effects of situational involvement, consumer innovativeness and extension ; [incongruity on evaluation of brand extensions]

Jung, Kwon (contributor); Tey, Leslie (contributor) - 2007

This study examines the effects of congruity between a parent brand and its extensions with consumers' brand extension evaluations. Two alternative predictions on brand extension evaluations, the fit hypothesis and an inverted U-shaped hypothesis based on Mandler's model, (1982) are contrasted....

Persistent link: https://www.econbiz.de/10003490304

Searching for boundary conditions for successful brand extensions

Jung, Kwon; Tey, Leslie - In: The journal of product & brand management 19 (2010) 4, pp. 276-285

Persistent link: https://www.econbiz.de/10008658572

Online vs. offline coupon redemption behaviors

Jung, Kwon; Lee, Boon Young - In: International business and economics research journal 9 (2010) 12, pp. 23-36

Persistent link: https://www.econbiz.de/10009309171

Relationship quality between in-groups and out-groups

Shamdasani, Prem; Jung, Kwon - In: International business and economics research journal 10 (2011) 6, pp. 33-51

Persistent link: https://www.econbiz.de/10009315120

Online shoppers' response to price comparison sites

Jung, Kwon; Cho, Yoon C.; Lee, Sun - In: Journal of business research : JBR 67 (2014) 10, pp. 2079-2087

Persistent link: https://www.econbiz.de/10010400114

Measuring status orientations : scale development and validation in the context of an Asian transitional economy

Tambyah, Siok Kuan; Nguyen Thi Tuyet Mai; Jung, Kwon - In: Journal of marketing theory and practice 17 (2009) 2, pp. 175-187

Persistent link: https://www.econbiz.de/10003827796

Effects of price comparison site on price and value perceptions in online purchase

Lee, Sun (contributor); Jung, Kwon (contributor) - 2008

Persistent link: https://www.econbiz.de/10003643127