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Matrix model for choosing green marketing sustainable strategic alternatives

Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 909-926

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

Persistent link: https://www.econbiz.de/10011824820

Communicating sustainability practices and values : a case study approach of a micro-organisation in the UK

Alevizou, Panayiota J.; Henninger, Claudia E.; Spinks, Chloe - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 37-52

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EU marketing standards and sustainability

Nes, Kjersti; Ciaian, Pavel - In: Applied economic perspectives and policy 44 (2022) 4, pp. 1844-1863

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Sustainable marketing : an exploratory study of a sustain-centric, versus profit-centric, approach

Dyck, Bruno; Manchanda, Rajesh V.; Vagianos, Savanna; … - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 195-216

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Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts

Wallach, Karen Anne; Popovich, Deidre - In: Journal of public policy & marketing 42 (2023) 2, pp. 187-202

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The Egyptian hospitality sector as a case study in post-COVID-19 : searching for greening and sustainable recovery strategies

Abdou, Doaa Mohamed Salman; Halim, Yasser Tawfik; … - In: International journal of green economics : IJGE 17 (2023) 4, pp. 330-360

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Sustainable marketing : market-driving, not market-driven

Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165

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Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis

Negi, Raghuveer; Gupta, Amit; Gaur, Vidhu - In: Business strategy and the environment 32 (2023) 8, pp. 5435-5458

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Sustainable export marketing strategy fit and performance

Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula - In: Journal of international marketing 22 (2014) 4, pp. 44-66

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Sustainability and branding : an integrated perspective

Kumar, V.; Christodoulopoulou, Angeliki - In: Industrial marketing management : the international … 43 (2014) 1, pp. 6-15

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