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tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and …, belong to both the public like private sphere, being all them pioneers in the field of cooperation between the tourism and … audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual series as a promotional …
Persistent link: https://www.econbiz.de/10011954202
Sports events have been used to promote host communities in the global marketplace. A model of strategic leveraging of sport events was created by Chalip (2004), where one of the strategic goals is to “enhance host´s destination image”. This paper presents the findings of a research related...
Persistent link: https://www.econbiz.de/10010990995
between the tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview … between the tourism and the audiovisual sectors. The objective of this research is to verify the possible use of the … cooperation between the audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual …
Persistent link: https://www.econbiz.de/10010850505
Tourism is the most powerful initiator of activities in Croatia and one of the strongest in the world. Despite the … worldwide crises, the number of tourists is increasing every year and the competition among tourism entrepreneurs is getting … important. Internet and social networks took the leading role which brought the revolution in marketing activities. Tourism is …
Persistent link: https://www.econbiz.de/10011210896
This study follows the development of the Bulgarian tourism, researches its problems and gives suggestion for … improvement. The tourism in Bulgaria is one of the most developing branches during the past years. Despite of that, this research …
Persistent link: https://www.econbiz.de/10005220142
. There is almost no country in the world that does not reckon seriously with tourism in its economic development. The modern …
Persistent link: https://www.econbiz.de/10005220154
We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We …
Persistent link: https://www.econbiz.de/10009322626
In order to attract in the future a significant number of tourists, entrepreneurs from Harghita tourism should adopt … strategies to develop tourism products which they should sell as they can meet the requirements of tourism market currently … manifested. Marketing strategies used should be aimed at creating viable tourism products to harness the best natural and spa …
Persistent link: https://www.econbiz.de/10010838978
The analysis of the competitive advantages of 4-star hotels (the island of Tenerife, Spain) for Russian tourists, with the use of parametric indicators and the calculation of the price of indifference. " The conclusions and proposed recommendations.
Persistent link: https://www.econbiz.de/10008499718
The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.
Persistent link: https://www.econbiz.de/10008499719