Purpose: The purpose of this paper is to determine the most influential countries and universities that have contributed to science in the field of industrial marketing research during the period from 1990 to 2015. Design/methodology/approach: Bibliometric methodology is adopted, focusing on...

This paper presents a longitudinal classification of the impact that universities have on strategy research from three decades of publications, between 1987 and 2016, by using bibliometric techniques and distance-based analysis of networks applied at the level of universities. Using the WoS...

Purpose: The purpose of this paper is to present a general overview of the most influential countries according to their scientific contributions in marketing for the 1990–2014 period. In this bibliometric-based research, the authors generate a ranking of the 50 most influential nations...

This paper presents a longitudinal classification of the impact that universities have on strategy research from three decades of publications, between 1987 and 2016, by using bibliometric techniques and distance-based analysis of networks applied at the level of universities. Using the WoS...

Purpose Explore the use of Gender-Fair Language (GFL) by influencers on Instagram. Design/methodology/approach The clustering methodology. A digital Bag-of-Words (BoW) Method called GFL Clustering BoW Methodology to identify whether an inclusive marketing (IM) strategy can be used. Thus, this...