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The complex contribution of information technology capability to business performance
Nakata, Cheryl; Zhu, Zhen; Kraimer, Maria L. - In: Journal of managerial issues : JMI 20 (2008) 4, pp. 485-506
Persistent link: https://www.econbiz.de/10009883947
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Reexamining the link between customer orientation and business performance : the role of information systems
Zhu, Zhen; Nakata, Cheryl - In: Journal of marketing theory and practice 15 (2007) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10009884886
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Role of nonprice variables in intertier competition
Sivakumar, K.; Nakata, Cheryl; Aggarwal, Praveen; … - In: Journal of marketing theory and practice 17 (2009) 4, pp. 351-367
Persistent link: https://www.econbiz.de/10009884931
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From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl; Viswanathan, Madhubalan - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1657
Persistent link: https://www.econbiz.de/10010046438
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Designing global new product teams: Optimizing the effects of national culture on new product development
Sivakumar, K.; Nakata, Cheryl - In: International marketing review 20 (2003) 4, pp. 397-445
Persistent link: https://www.econbiz.de/10006254148
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Activating the marketing concept in a global context: An MNC country managers' perspective
Nakata, Cheryl - In: International marketing review 19 (2002) 1, pp. 39-64
Persistent link: https://www.econbiz.de/10006259697
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Emerging market conditions and their impact on first mover advantages: An integrative review
Nakata, Cheryl; Sivakumar, K. - In: International marketing review 14 (1997) 6, pp. 461-485
Persistent link: https://www.econbiz.de/10006310463
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Beliefs-based Businesses: Culture, Conflict, and Complement
Nakata, Cheryl - In: Business & professional ethics journal 17 (1998) 3, pp. 31-78
Persistent link: https://www.econbiz.de/10007246787
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Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View
Im, Subin; Nakata, Cheryl; Park, Heungsoo; Ha, Young-Won - In: Journal of international marketing 11 (2003) 4, pp. 81-112
Persistent link: https://www.econbiz.de/10007231231
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Crafting an environment to foster integration in new product teams
Im, Subin; Nakata, Cheryl - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 164-172
Persistent link: https://www.econbiz.de/10008092937