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ECONIS (ZBW)
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12
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6
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51
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
Saved in:
52
Less of this one? I'll take it : new insights on the influence of shelf-based scarcity
Robinson, Stacey G.
;
Brady, Michael K.
;
Lemon, Katherine N.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 961-965
Persistent link: https://www.econbiz.de/10011634112
Saved in:
53
Geysers or bubbling hot springs? : a cross-cultural examination of customer rage from Eastern and Western perspectives
Patterson, Paul G.
;
Brady, Michael K.
;
McColl-Kennedy, …
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10011665370
Saved in:
54
A customer scorned : effects of employee reprimands in frontline service encounters
Pugh, Harrison B.
;
Brady, Michael K.
;
Hopkins, Lucas M.
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10011855801
Saved in:
55
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
56
Special issue: service marketing strategy
Brady, Michael K.
(
ed.
);
Arnold, Todd
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011779510
Saved in:
57
Organizational service strategy
Brady, Michael K.
;
Arnold, Todd
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 785-788
Persistent link: https://www.econbiz.de/10011779511
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58
Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.
;
Sprott, David E.
;
Brady, Michael K.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
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59
Special issue: customer engagement in automated service interactions
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012426830
Saved in:
60
Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
Brady, Michael K.
;
Knight, Gary A.
;
Cronin, J.Joseph
; …
- In:
Journal of retailing
81
(
2005
)
3
,
pp. 215-230
Persistent link: https://www.econbiz.de/10006605739
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