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When the automated fire backfires : the adoption of algorithm-based HR decision-making could induce consumer's unfavorable ethicality inferences of the company
Yan, Chenfeng; Chen, Quan; Zhou, Xinyue; Dai, Xin; … - In: Journal of business ethics : JBE 190 (2024) 4, pp. 841-859
Persistent link: https://www.econbiz.de/10014636890
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Making sense? : the sensory-specific nature of virtual influencer effectiveness
Zhou, Xinyue; Yan, Xiao; Jiang, Yuwei - In: Journal of marketing 88 (2024) 4, pp. 84-106
Persistent link: https://www.econbiz.de/10014582933
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Assessing satisfaction with core and secondary attributes
Huang, Rong; Sarigöllü, Emine - In: Journal of business research : JBR 61 (2008) 9, pp. 942-949
Persistent link: https://www.econbiz.de/10003731204
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Incentive contracting and value relevance of earnings and cash flows
Banker, Rafiv D.; Huang, Rong; Natarajan, Ramachandran - In: Journal of accounting research 47 (2009) 3, pp. 647-678
Persistent link: https://www.econbiz.de/10003852770
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Warranty reserve : contingent liability, information signal, or earnings management tool?
Cohen, Daniel; Darrough, Masako N.; Huang, Rong; Zach, … - In: The accounting review : a publication of the American … 86 (2011) 2, pp. 569-604
Persistent link: https://www.econbiz.de/10008989493
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Equity incentives and long-term value created by SG&A expenditure
Banker, Rajiv D.; Huang, Rong; Natarajan, Ramachandran - In: Contemporary accounting research : a journal of the … 28 (2011) 3, pp. 794-830
Persistent link: https://www.econbiz.de/10009378376
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How brand awareness relates to market outcome, brand equity, and the marketing mix
Huang, Rong; Sarigöllü, Emine - In: Journal of business research : JBR 65 (2012) 1, pp. 92-99
Persistent link: https://www.econbiz.de/10009549705
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The relation between CEO compensation and past performance
Banker, Rajiv D.; Darrough, Masako N.; Huang, Rong; … - In: The accounting review : a publication of the American … 88 (2013) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10009711751
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Why do managers avoid EPS dilution? : evidence from debt-equity choice
Huang, Rong; Marquardt, Carol A.; Zhang, Bo - In: Review of accounting studies 19 (2014) 2, pp. 877-912
Persistent link: https://www.econbiz.de/10010379973
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Integration, intermediation and tourism higher education : conceptual understanding in the curriculum
Busby, Graham; Huang, Rong - In: Tourism management : research, policies, practice 33 (2012) 1, pp. 108-115
Persistent link: https://www.econbiz.de/10009354595