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Converting strategic ambiguity...
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Day, George S.
178
Aaker, David A.
30
Schoemaker, Paul J.H.
23
Kumar, V.
16
Schoemaker, Paul J.
10
Montgomery, David B.
4
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3
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3
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3
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3
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2
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ECONIS (ZBW)
107
OLC EcoSci
48
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21
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13
RePEc
2
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151
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10004731750
Saved in:
152
SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Managing Market Relationships
Day, George S.
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
1
,
pp. 24-30
Persistent link: https://www.econbiz.de/10006152490
Saved in:
153
Advantageous Alliances
Day, George S.
- In:
Journal of the Academy of Marketing Science
23
(
1995
)
4
,
pp. 297-300
Persistent link: https://www.econbiz.de/10006154432
Saved in:
154
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Day, George S.
;
Deighton, John
;
Narayandas, Das
; …
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10005929510
Saved in:
155
Charting New Directions for Marketing
Day, George S.
;
Montgomery, David B.
- In:
Journal of marketing
63
(
1999
),
pp. 3-13
Persistent link: https://www.econbiz.de/10005964048
Saved in:
156
Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing
Day, George S.
- In:
Journal of marketing
60
(
1996
)
1
,
pp. 14-16
Persistent link: https://www.econbiz.de/10005989533
Saved in:
157
The Capabilities of Market-Driven Organizations
Day, George S.
- In:
Journal of marketing
58
(
1994
)
4
,
pp. 37-52
Persistent link: https://www.econbiz.de/10006002294
Saved in:
158
Managerial Representations of Competitive Advantage
Day, George S.
;
Nedungadi, Prakash
- In:
Journal of marketing
58
(
1994
)
2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10006002314
Saved in:
159
INTERNET STRATEGY - Shakeouts in Digital Markets: Lessons from B2B Exchanges
Day, George S.
;
Fein, Adam J.
;
Ruppersberger, Gregg
- In:
California management review : CMR
45
(
2003
)
2
,
pp. 131
Persistent link: https://www.econbiz.de/10006613299
Saved in:
160
Continuous Learning About Markets
Day, George S.
- In:
California management review : CMR
36
(
1994
)
4
,
pp. 9-31
Persistent link: https://www.econbiz.de/10006637885
Saved in:
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