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Post‐adoption buffering effects of innovative product aesthetics
Nagel, Christian; Schumann, Jan H. - In: Creativity and Innovation Management 29 (2020), pp. 128-139
Innovative aesthetic product appearances can create buffering effects in the pre-adoption phase that lead consumers to base their expectations on the aesthetics rather than on objective information about innovative products. How do innovative aesthetics influence product experience in the...
Persistent link: https://www.econbiz.de/10012621801
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Launching radical-disruptive innovations by evening out inferior performance using established technology
Nagel, Christian Siegfried Anton; Schumann, Jan Hendrik - In: Three Essays on the marketing of innovations : …, (pp. 51-87). 2017
Persistent link: https://www.econbiz.de/10011741543
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Post-adoption halo effects of aesthetic product evaluations and the moderating role of innate consumer innovativeness
Nagel, Christian Siegfried Anton; Schumann, Jan Hendrik - In: Three Essays on the marketing of innovations : …, (pp. 89-124). 2017
Persistent link: https://www.econbiz.de/10011741546
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Enhancing adoption of sustainable product innovations : addressing reduced performance with risk-reducing product modifications
Nagel, Christian Siegfried Anton; Heidenreich, Sven; … - In: Journal of business research : JBR 179 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555826
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Is talking to the periphery a waste of time or the road to wisdom? : a social micro-level explanation for core–periphery collaborations in user innovation networks
Nagel, Christian Siegfried Anton - In: Three Essays on the marketing of innovations : …, (pp. 13-48). 2017
Persistent link: https://www.econbiz.de/10011741540
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The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
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E-Bilanz - rationell und richtig umstellen : Tipps zur planvollen Umstellung mit Lösungen der wichtigsten Softwareanbieter ; Leitfaden für das Projekt "E-Bilanz", zahlreiche Beispi...
Koch, Sebastian; Maltseva, Natalya; Nagel, Christian F.-J. - 2012
Persistent link: https://www.econbiz.de/10009611945
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Control Self Assessment, Teil 1 : ein Werkzeug zur dauerhaften Qualitätssicherung
Nagel, Christian; Janicke, Sandra; Wagner, Gabriele; … - In: Risk, compliance & audit (2009) 2, pp. 33-37
Persistent link: https://www.econbiz.de/10003828333
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Control Self Assessment, Teil 2 : ein Werkzeug zur dauerhaften Qualitätssicherung
Nagel, Christian; Janicke, Sandra; Wagner, Gabriele; … - In: Risk, compliance & audit (2009) 3, pp. 40-44
Persistent link: https://www.econbiz.de/10003845680