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Purpose – The purpose of this paper is to explore the key aspects of service quality within the outpatient context. The secondary aim is to compare views on quality of health service by Caucasian and non-Caucasian patients in Australia. Design/methodology/approach – A mixed-method approach...
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Telemedicine has drawn increasing attention as a beneficial healthcare delivery medium, especially in developing countries that struggle with physician and health professional shortages, through providing health services in remote areas. This paper presents the findings of a survey conducted to...
Persistent link: https://www.econbiz.de/10012044424
The method of association rule mining has been used by marketers for many years to extract marketing rules from purchase transactions. Marketers and managers employ these rules in order to predict customer needs for future sales. Extracting effective rules is one of the major problems of...
Persistent link: https://www.econbiz.de/10008755533
For effective Customer Relationship Management (CRM), it is important to gather information on customer value. Segmentation is the method of knowing the customers and partitioning a population of customers into smaller groups. This paper develops a novel country segmentation methodology based on...
Persistent link: https://www.econbiz.de/10005225818
For effective Customer Relationship Management (CRM), it is important to gather information on customer value. Segmentation is the method of knowing the customers and partitioning a population of customers into smaller groups. This paper develops a novel country segmentation methodology based on...
Persistent link: https://www.econbiz.de/10008563410
Purpose: There is no particularly efficient way to measure research output, but effectual assessment of research output is necessary to motivate and encourage researchers to enhance their research performance and disseminate knowledge. The purpose of this paper is to highlight the exacerbating...
Persistent link: https://www.econbiz.de/10012184453
Purpose: The paper aims to examine new research on the internationalization of small- and medium-sized enterprises (SMEs) in Pacific Island Nation country Fiji. Design/methodology/approach: A multiple case qualitative method was used which adopted a purposeful sampling methodology through...
Persistent link: https://www.econbiz.de/10012184795