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Role of brand equity in building a strong brand : a study of cellular phone industry in India

Kathuria, Lalit Mohan; Luthra, Nitesh - In: International journal of Indian culture and business … 3 (2010) 6, pp. 623-644

Persistent link: https://www.econbiz.de/10008807532

Keeping both eyes on the competition : strategic adjustment to multiple targets in the UK mobile phone industry

Giachetti, Claudio; Lampel, Joseph - In: Strategic organization 8 (2010) 4, pp. 347-376

Persistent link: https://www.econbiz.de/10008823236

A framework for reputation management over the course of evolving controversies

Elsbach, Kimberly D. - In: The Oxford handbook of corporate reputation, (pp. 466-485). 2012

Persistent link: https://www.econbiz.de/10009573858

Im Labyrinth der Screens : Produktstrategien in einem Multi-Device-E-Commerce

Haack, Andreas; Finger, Lars; Smolinski, Remigiusz - In: Digitalisierung des Handels mit ePace : innovative …, (pp. 277-295). 2013

Persistent link: https://www.econbiz.de/10009773479

The emergence of iPhone and its impact on mobile carriers and handset manufacturers : the case of USA, Europe and Japan

Terada, Shinichiro - 2012

This paper investigates the impact of iPhone, a representative of smartphones, on telecommunications carriers and handset manufacturers in U.S.A, Europe, and Japan. We choose the "event study" methodology to evaluate the impact of iPhone emergence. We also look at the financial profit of the...

Persistent link: https://www.econbiz.de/10009733724