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The effects of message framing and ad credibility on health risk perception

Heideker, Silvia; Steul-Fischer, Martina - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 49-64

Persistent link: https://www.econbiz.de/10011780884

Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk

Mohanty, Nilamadhab; Biswas, Saswata Narayan; Mishra, … - In: Health marketing quarterly 35 (2018) 4, pp. 280-297

Persistent link: https://www.econbiz.de/10011979393

Risk Aversion as a Perceptual Bias

Khaw, Mel Win - 2017

The theory of expected utility maximization (EUM) explains risk aversion as due to diminishing marginal utility of wealth. However, observed choices between risky lotteries are difficult to reconcile with EUM: for example, in the laboratory, subjects' responses on individual trials involve a...

Persistent link: https://www.econbiz.de/10012455387

An experimental investigation of attribute framing effects on risky sourcing behaviour : the mediating role of attention allocated to suppliers' quality information

Wong, Ricky S. - In: International journal of operations & production management 43 (2023) 13, pp. 205-225

Persistent link: https://www.econbiz.de/10014468336

Advertising to reduce meat consumption : positive framing versus negative framing effects on attention

Zunckel, Caitlin; Pillay, Pragasen; Drummond, Mark Hamilton - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 609-630

Persistent link: https://www.econbiz.de/10014426718

SMEs' perceptions of availability of external finance

Horky, Florian - In: Ekonomický časopis : časopis pre ekonomickú … 72 (2024) 3/4, pp. 105-139

Persistent link: https://www.econbiz.de/10015053864

Alternative Entscheidungskonzepte in der Banktheorie : mit 11 Tabellen

Langer, Thomas - 1999

Persistent link: https://www.econbiz.de/10000683437

Kommunikation betrieblicher Entscheidungssituationen : eine empirische Analyse der Auswirkungen von Framing

Margreiter, Magdalena; Mitter, Christine - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 299-316). 2008

Persistent link: https://www.econbiz.de/10003759823

Deal or no deal? : decisions making under risk in a large-payoff game show

Post, Thierry; Assem, Martijn J. van den; Baltussen, Guido - In: The American economic review 98 (2008) 1, pp. 38-71

Persistent link: https://www.econbiz.de/10003740566

Solving some financial puzzles with prospect theory and mental accounting : a survey

Broihanne, Marie-Hélène; Merli, Maxime; Roger, Patrick - In: Revue d'économie politique 118 (2008) 4, pp. 475-512

Persistent link: https://www.econbiz.de/10003781492

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