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Self-concept, product involvement, and responses to self-congruent advertising

Xue, Fei; Phelps, Joseph E. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10009770284

Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach

Muralidharan, Sidharth; Rejón-Guardia, Francisco; Xue, Fei - In: Journal of international consumer marketing 28 (2016) 1, pp. 54-72

Persistent link: https://www.econbiz.de/10011459984

Self-esteem, life-satisfaction and materialism: effects of advertising images on Chinese college students

Zhou, Shuhua; Xue, Fei; Zhou, Peiqin - In: New directions in international advertising research, (pp. 243-261). 2002

Persistent link: https://www.econbiz.de/10001785333

Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China

Muralidharan, Sidharth; Xue, Fei - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 226-242

Persistent link: https://www.econbiz.de/10011615369

What happens when satisfied customers need variety? : effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior

Sang, Hui; Xue, Fei; Zhao, Jinling - In: Journal of international consumer marketing 30 (2018) 3, pp. 148-157

Persistent link: https://www.econbiz.de/10011917532

Is corporate social responsibility value relevant? : evidence from a quasi-natural experiment of anti-corruption campaign

Xue, Fei; Chen, Qinyuan; Chan, Kam C.; Yi, Zhihong - In: Journal of business research : JBR 140 (2022), pp. 520-532

Persistent link: https://www.econbiz.de/10013040680

Do net interest margins for small and large banks vary differently with interest rates?

Sengupta, Rajdeep; Xue, Fei - In: Economic review 107 (2022) 1, pp. 45-64

Persistent link: https://www.econbiz.de/10013341296

Does CEO's early life experience affect corporate bond yield spread? : evidence from China's great famine

Xue, Fei; Wang, Xin; Xie, Yan; Zhang, Weihua - In: International review of economics & finance : IREF 80 (2022), pp. 1012-1024

Persistent link: https://www.econbiz.de/10013342788

Show products or show people : an eye-tracking study of visual branding strategy on Instagram

Zhou, Lijie; Xue, Fei - In: Journal of Research in Interactive Marketing 15 (2021) 4, pp. 729-749

Purpose: This paper aims to examine the effects of visual themes and view perspectives on users’ visual attention to brand posts on Instagram. The impact of visual attention on brand attitude and recognition is also explored. Design/methodology/approach: The authors conducted a 4 (visual...

Persistent link: https://www.econbiz.de/10012641189

VISUAL DIFFERENCES IN U.S. AND CHINESE TELEVISION COMMERCIALS

Zhou, Shuhua; Xue, Fei; Xue, Fei; Zhou, Peiqin - In: Journal of advertising : official publication of the … 34 (2005) 1, pp. 112

Persistent link: https://www.econbiz.de/10008116835