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Advertising
71
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Consumer behaviour
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45
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Eisend, Martin
200
Rosengren, Sara
70
Dahlén, Micael
27
Kuß, Alfred
14
Koch, Jochen
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
Söderlund, Magnus
6
Törn, Fredrik
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Baines, Paul
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Campbell, Colin L.
4
Hartmann, Patrick
4
Langner, Tobias
4
Modig, Erik
4
Rößner, Anna
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Schmidt, Susanne
4
Tomczak, Torsten
4
Åkestam, Nina
4
Antonetti, Paolo
3
Bothfeld, Silke
3
Colliander, Jonas
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Fill, Chris
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Fröberg, Emelie
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Hermann, Erik
3
Hudders, Liselot
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Karpinska-Krakowiak, Malgorzata
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Liljedal, Karina T.
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Möller, Jana
3
Okazaki, Shintaro
3
Steinhagen, Josefine
3
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Springer Fachmedien Wiesbaden
7
European Advertising Academy
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Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
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ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
Institut für Marketing <Berlin>
1
Springer Nature Switzerland AG
1
Verband der Hochschullehrer für Betriebswirtschaft
1
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
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Journal of advertising : official publication of the American Academy of Advertising
22
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising
12
European Advertising Academy
11
Journal of advertising research
10
Advances in advertising research
9
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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Psychology & marketing
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Journal of current issues and research in advertising : JCIRA
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BuR - Business Research
5
Journal of international marketing
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Marketing letters : a journal of research in marketing
5
Research
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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Diskussionsbeiträge
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
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Journal of marketing
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Marketing : ZFP ; journal of research and management
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Marketing Letters
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Breaking new ground in theory and practice
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
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Journal of Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of retailing
2
Journal of service research
2
Lehrbuch
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Marketing : journal of research and management
2
SSE working paper series in business administration
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ECONIS (ZBW)
196
OLC EcoSci
35
RePEc
13
EconStor
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
3
USB Cologne (business full texts)
2
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Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Saved in:
3
Full disclosure : advertising is more than meets the eye : editorial
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012498496
Saved in:
4
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
5
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
6
Editorial: advertising in contemporary society
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1409-1410
Persistent link: https://www.econbiz.de/10013484582
Saved in:
7
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
8
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
9
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
10
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
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