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Park, Jin Seong
22
Cho, Chang-Hoan
19
Cho, Chang-hoan
5
Hoy, Mariea Grubbs
4
Grow, Jean M.
3
Ju, Ilwoo
3
Lee, Heejun
3
Lee, Hyung Seok
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Cheon, Hongsik
2
Harris, Matthew C.
2
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1
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1
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1
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Health marketing quarterly
5
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of promotion management : JPM
4
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
American economic journal : a journal of the American Economic Association
1
International Journal of Sports Marketing and Sponsorship
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of targeting, measurement and analysis for marketing
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Factors explaining college students' intention to receive cosmetic surgery in the future : a structural aquation modeling approach
Park, Jin Seong
;
Cho, Chang-hoan
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10009235933
Saved in:
2
Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan
;
Park, Jin Seong
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 821-823
Persistent link: https://www.econbiz.de/10012200329
Saved in:
3
The social reality of depression : DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of business ethics : JOBE
79
(
2008
)
4
,
pp. 379-393
Persistent link: https://www.econbiz.de/10003717540
Saved in:
4
Symptom information in direct-to-consumer antidepressant advertising and college students' perception of the lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10003979221
Saved in:
5
Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge
Kim, Kenneth A.
;
Park, Jin Seong
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10003979270
Saved in:
6
How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun
;
Park, Jin Seong
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
Saved in:
7
Tapping into Simmons OneView : a method for deconstructing aggregate data for advertising research
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011304679
Saved in:
8
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
9
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
10
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
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