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New service development: a review of the literature and annotated bibliography

Johne, Axel; Storey, Chris - In: European Journal of Marketing 32 (1998) 3/4, pp. 184-251

Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An...

Persistent link: https://www.econbiz.de/10014723257

Market orientation and dimensions of strategic orientation

Morgan, Robert E.; Strong, Carolyn A. - In: European Journal of Marketing 32 (1998) 11/12, pp. 1051-1073

The specific domain of market orientation has been the subject of much scrutiny this decade. Both conceptual and empirical advances have been made to establish the marketing orientation construct as central to marketing decisions, business activities and organizational culture. However, a lacuna...

Persistent link: https://www.econbiz.de/10014723300

The marketing‐finance interface towards financial services with special reference to the new services provided by futures exchanges

Pennings, Joost M.E.; Wetzels, Martin G.M.; Meulenberg, … - In: European Journal of Marketing 33 (1999) 5/6, pp. 531-547

financial services show a rapid product innovation. However, for financial services the risk of failure is considerable. Argues …

Persistent link: https://www.econbiz.de/10014723329

Ice to the Eskimos: How to Market a Product Nobody Wants

In: European Journal of Marketing 33 (1999) 3/4, pp. 419-421

Persistent link: https://www.econbiz.de/10014723413

The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century

Palmer, Adrian - In: European Journal of Marketing 36 (2002) 1/2, pp. 272-273

Persistent link: https://www.econbiz.de/10014723431

How does brand innovativeness affect brand loyalty?

Pappu, Ravi; Quester, Pascale G. - In: European Journal of Marketing 50 (2016) 1/2, pp. 2-28

Purpose – This paper aims to examine how consumers’ perceptions of innovativeness affect an important brand performance metric: consumer brand loyalty. Specifically, the mediating role of perceived quality in this relationship is explained using signaling theory. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014723480

Exploring consumers' motivations to engage in innovation through co-creation activities

Roberts, Deborah; Hughes, Mathew; Kertbo, Kia - In: European Journal of Marketing 48 (2014) 1/2, pp. 147-169

Purpose – This paper aims to explore what factors motivate consumers to engage in co-creation innovation activities … enables firms to strategically manage their co-creation relationships and innovation processes. Originality/value – The study …

Persistent link: https://www.econbiz.de/10014724571

Radical Innovation in the Mature Company

Littler, D.A.; Sweeting, R.C. - In: European Journal of Marketing 19 (1985) 4, pp. 33-44

Remarks that the importance of innovation is now well recognized in the marketing literature. Argues that radical … innovation is still very important to a mature company for the development of new sales. Discusses the details that are important … to radical innovation, and proffers an initiative for the development of new business. Analyses the results of empirical …

Persistent link: https://www.econbiz.de/10014724901

New Product Development: A Literature Review

Goulding, Ian - In: European Journal of Marketing 17 (1983) 3, pp. 3-30

capitalist system for maintaining a competitive advantage in their operating markets. Describes the process as one of innovation …

Persistent link: https://www.econbiz.de/10014724970

The Application of Product Life Cycle Theory to Popular Record Marketing

Meenaghan, A.; Turnbull, Peter W. - In: European Journal of Marketing 15 (1981) 5, pp. 1-50

Reviews product life cycle theory and examines empirical evidence. Reports on empirical research carried out to determine the applicability of the theory to popular record products. Proposes a framework of the relationship between the producer life cycle and the marketing mix.

Persistent link: https://www.econbiz.de/10014725039