Similar Search Results

Let the user speak : is feedback on Facebook a source of firms' innovation?

Bertschek, Irene; Kesler, Reinhold - 2017

study the role that firms' and users' activities on Facebook play in the innovation process. We find that firms' adoption of … actively ask for feedback, while only negative user comments are positively and significantly related to innovation success …

Persistent link: https://www.econbiz.de/10011623206

Let the user speak : is feedback on Facebook a source of firms' innovation?

Bertschek, Irene; Kesler, Reinhold - 2018 - This version: May 2018

Persistent link: https://www.econbiz.de/10011876132

IT-enabled product innovation : customer motivation for participating in virtual idea communities

Bretschneider, Ulrich; Leimeister, Jan Marco; … - In: International journal of product development : IJPD 20 (2015) 2, pp. 126-141

Persistent link: https://www.econbiz.de/10011488295

Augmentation of effectiveness of new product development through social media : an empirical validation

Rautela, Sonica; Yerpude, Samir; Singhal, Tarun Kumar - In: International journal of public sector performance … 9 (2022) 1/2, pp. 5-24

Persistent link: https://www.econbiz.de/10012800661

Exploring strategies for capturing customer's tacit knowledge in customer integration methods

Bretschneider, Ulrich; Zogaj, Shkodran - In: International journal of knowledge management : IJKM ; … 12 (2016) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10011623443

The role of online brand community in new product development : case studies on digital product manufacturers in Korea

Kim, Joong-Hyun; Bae, Zong-Tae; Kang, Shin Hyung - In: Digital disruptive innovation, (pp. 417-439). 2020

Persistent link: https://www.econbiz.de/10012116510

How do social media-facilitated crowdsourcing and knowledge integration affect new product development? : SME agile initiatives

Nasution, Muhammad Dharma Tuah Putra; Sari, Pipit Buana; … - In: Cogent business & management 10 (2023) 3, pp. 1-26

Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results...

Persistent link: https://www.econbiz.de/10014506292

Customers' motives to engage in social media-based product idea contests : empirical evidence from Germany

Geise, Fabian A. - In: Journal of creating value 9 (2023) 2, pp. 183-209

Persistent link: https://www.econbiz.de/10014582539

Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer

Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51

This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...

Persistent link: https://www.econbiz.de/10013382454

Modeling social product development process, technology, and governance

Abhari, Kaveh; Davidson, Elizabeth J.; Xiao, Bo - In: IEEE transactions on engineering management : EM 69 (2022) 2, pp. 409-422

Persistent link: https://www.econbiz.de/10013199077