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Determinanten und Effekte der Marktorientierung : eine Analyse nicht-linearer Zusammenhänge
Engelen, Andreas; Brettel, Malte - In: Die Betriebswirtschaft : DBW 69 (2009) 6, pp. 717-739
Persistent link: https://www.econbiz.de/10003908257
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When brands are built from within : a social identity pathway to liking and evaluation
Reed, Americus, II; Cohen, Joel B.; Bhattacharjee, Amit - In: Handbook of brand relationships, (pp. 124-150). 2009
Persistent link: https://www.econbiz.de/10003915580
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Evaluation von Positionierungs- und Kommunikationsstrategien
Cornelius, Britta Elisabeth - 2009
Persistent link: https://www.econbiz.de/10003916618
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Framework for mobile marketing : the locales framework
Lee, Dennis; Muhlberger, Ralf; Brown, Mark - In: Handbook of research on mobile marketing management, (pp. 37-57). 2010
Persistent link: https://www.econbiz.de/10003919339
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Identifying hidden needs : creating breakthrough products
Goffin, Keith; Lemke, Fred - 2010
Persistent link: https://www.econbiz.de/10008667698
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Marketing : ZFP ; journal of research and management
München : Beck; München : Vahlen; München : GBI [[-2009]] - 1.1979 -
Persistent link: https://www.econbiz.de/10008670185
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Positioning and relating : market boundaries and the slippery identity of the marketing object
Finch, John H.; Geiger, Susi - In: Marketing theory 10 (2010) 3, pp. 237-251
Persistent link: https://www.econbiz.de/10008695978
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Boosting innovation and knowledge through delocalization : market intelligence at trade shows
Solberg Søilen, Klaus - In: Problems and perspectives in management : PPM ; … 8 (2010) 3, pp. 200-207
Persistent link: https://www.econbiz.de/10008696209
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Principles and practice of social marketing : an international perspective
Donovan, Rob; Henley, Nadine - 2010 - [Updated ed.]
"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social...
Persistent link: https://www.econbiz.de/10008698161