Despite the rapid growth in online sales of apparel, some consumers are still reluctant to purchase clothing on the Internet. This may be due to perceptions of risk associated with the type and quantity of information on which to make their purchase decision. The purpose of this study was to...

Purpose – The purpose of this paper is to examine whether cultural differences could explain differences between Korean and American apparel web sites. Design/methodology/approach – The contents of American and Korean apparel web sites are compared. The chi‐square test of independence is...

Purpose – Visual information quality is one of the most important elements that determines online shoppers' experience on a web site. Yet, currently many e‐tailers use poor quality visual information such as small and blurry images. Therefore, the purpose of this paper is to investigate the...

Poland appears to be an attractive consumer market, based on strong demand for consumer products during the past several years. However, this may not be the case for Western marketers, because of the influence of strong feelings of national pride on behavior of Polish consumers. Measures of...

Observes that the group size of some US retail hardware cooperatives increased during the 1990s, as cooperative managements strove to increase the quantity and quality of group members. For example, a 1997 merger doubled the membership of one group. Large size was deemed necessary to achieve the...

The purpose of this study is to understand how general innovativeness is related to Internet apparel shopping based on Rogers' innovation decision process. Due to the newness of Internet apparel shopping, consumers' general innovativeness may influence the adoption of Internet apparel shopping...

Purpose – The purpose of this study is to examine the effect of brand familiarity, the number of pieces of product information presented on a web site, and previous online apparel shopping experience on perceived risk and purchase intention. Design/methodology/approach – The experiment was 2...

Purpose – Socially responsible buying/sourcing (SRB) has become a critical issue in many companies. The purpose of this study was to build an exploratory model to describe buying/sourcing professionals' SRB decision‐making process. Design/methodology/approach – Adopting business ethics and...

Purpose – This paper aims to explore online customer service dimensions and to examine how attitude toward online customer service influences online purchase intent. Design/methodology/approach – The human factors approach was employed to identify online customer service dimensions by...