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Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; … - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
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Persuasion in financial advertising : Behavioral or rational?
Ferretti, Riccardo; Pancotto, Francesca; Rubaltelli, Enrico - In: Journal of behavioral and experimental economics 71 (2017), pp. 26-30
Persistent link: https://www.econbiz.de/10011825396
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You get what you pay for : the effect of top executives' compensation on advertising and R&D spending decisions and stock market return
Currim, Imran S.; Lim, Jooseop; Kim, Joung W. - In: Journal of marketing 76 (2012) 5, pp. 33-48
Persistent link: https://www.econbiz.de/10009782921
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang - In: International journal of hospitality management 46 (2015), pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
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Funding liquidity risk and the low-volatility anomaly : evidence from the Taiwan stock market
Hsu, Ching-Chi; Wei, An-Pin; Chen, Miao-Ling - In: The North American journal of economics and finance : a … 54 (2020), pp. 1-23
Persistent link: https://www.econbiz.de/10012665989
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Multi-factor asset-pricing models under Markov regime switches : evidence from the Chinese stock market
Chen, Jieting; Kawaguchi, Yuichiro - In: International Journal of Financial Studies : open … 6 (2018) 2, pp. 1-19
This paper proposes a Markov regime-switching asset-pricing model and investigates the asymmetric risk-return relationship under different regimes for the Chinese stock market. It was found that the Chinese stock market has two significant regimes: a persistent bear market and a bull market. In...
Persistent link: https://www.econbiz.de/10011883257
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Measuring financial market risk contagion using dynamic MRS-Copula models : the case of Chinese and other international stock markets
Changqing, Luo; Chi, Xie; Cong, Yu; Yan, Xu - In: Economic modelling 51 (2015), pp. 657-671
Persistent link: https://www.econbiz.de/10011476241
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Asymmetric reactions of China's stock market to short-term interest rates
Fang, Fang; Dong, Weijia; Lv, Xin - In: International journal of economics and finance 8 (2016) 5, pp. 260-270
Persistent link: https://www.econbiz.de/10011487610
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950