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Ghiselli, Richard; Ma, Jing - In: Worldwide Hospitality and Tourism Themes 7 (2015) 3, pp. 251-265

Purpose – The purpose of this paper is to examine the use of social media by restaurants in China and the extent to … understood, restaurant companies may not be able to use social media effectively and efficiently. Originality/value – China … results will help to direct restaurants in China to make better use of social media. …

Persistent link: https://www.econbiz.de/10015037882

An assessment of international liquidity and higher oil prices

Al‐Roubaie, Amer - In: World Journal of Entrepreneurship, Management and … 6 (2010) 3, pp. 161-180

Energy represents an important component of production costs and therefore, an increase in energy prices directly impacts economic productivity, unemployment, inflation, and balance of payments equilibrium – often engendering currency devaluations. Until recently, the growth in demand for...

Persistent link: https://www.econbiz.de/10015040242

Children’s perceptions of television advertising in urban China

Chuen, Kara; McNeal, James U. - In: Young Consumers 3 (2002) 3, pp. 69-79

influence on the market, largely as a result of the one‐child policy that China adopted in 1979; like children elsewhere, they … growth of TV advertising in China has led to irresponsible practices. …

Persistent link: https://www.econbiz.de/10015043997

Children’s response to television advertising in China

Chan, Kara; McNeal, James U.; Chan, Fanny - In: Young Consumers 4 (2003) 1, pp. 43-54

Examines how much attention urban mainland Chinese children pay to television commercials, their response to different types of commercials, and their perceptions of the quality of advertised and non‐advertised brands. Classifies the types of commercials seen as funny, animated, public...

Persistent link: https://www.econbiz.de/10015044013

Materialism among Chinese children in Hong Kong

Chan, Kara - In: Young Consumers 4 (2003) 4, pp. 47-61

Discusses the factors that determine a child’s sense of materialism, and how this can be measured, based on face‐to‐face interviews with 246 children to measure their responses to 14 items; the background to the study is a concern that advertising may influence children to steal in order...

Persistent link: https://www.econbiz.de/10015044040

Youth trends in China

Jun Zhang, Gloria - In: Young Consumers 6 (2005) 2, pp. 28-33

Shows how child‐centred marketing in China has gradually developed, using an example the traditional hero figure Wukong … as cool in China: this is a mix of western and traditional Chinese values, with sporting ability and competence scoring …

Persistent link: https://www.econbiz.de/10015044086

Material world: attitudes towards toys in China

Chan, Kara - In: Young Consumers 6 (2005) 1, pp. 54-65

Presents research into materialistic values among Chinese children, in the context of Chinese culture and rapid economic growth, contrasting materialistic values with both communistic and Confucian values. Reviews the literature, which shows that children understand the concepts of possession...

Persistent link: https://www.econbiz.de/10015044121

Materialism among adolescents in urban China

Chan, Kara; Zhang, Hongxia; Wang, Iris - In: Young Consumers 7 (2006) 2, pp. 64-77

Looks at attitudes of Chinese adolescents to materialism, including the effect of age on materialism and the influence of family and peers. Outlines the values of Chinese culture: thrift, respect for parents, group orientation, social harmony, good manners, face, and academic achievement; these...

Persistent link: https://www.econbiz.de/10015044144

How rural children in China consume media & advertising

Chan, Kara; McNeal, James - In: Young Consumers 7 (2006) 3, pp. 39-50

and other activities, and attention to advertising among rural children in mainland China. Design/methodology/approach – A … strategies to disseminate product information to rural children in China. …

Persistent link: https://www.econbiz.de/10015044151

Living in a celebrity‐mediated social world: the Chinese experience

Chan, Kara; Zhang, Cong - In: Young Consumers 8 (2007) 2, pp. 139-152

's endorsement of materialistic values in China. As the Chinese culture is said to be collective, it is expected that social …

Persistent link: https://www.econbiz.de/10015044177