Children’s response to television advertising in China
Year of publication: |
2003
|
---|---|
Authors: | Chan, Kara ; McNeal, James U. ; Chan, Fanny |
Published in: |
Young Consumers. - MCB UP Ltd, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 4.2003, 1, p. 43-54
|
Publisher: |
MCB UP Ltd |
Subject: | China | Children (age groups) | Television commercials |
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