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Understanding the impact of internal marketing practices on both employees' and managers' organizational commitment in elderly care homes
Bermúdez-González, Guillermo; Sasaki, Innan; … - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 28-49
Persistent link: https://www.econbiz.de/10011421917
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Internal market orientation : an empirical research in hotel sector
Ruizalba, José L.; Bermúdez-González, Guillermo; … - In: International journal of hospitality management 38 (2014), pp. 11-19
Persistent link: https://www.econbiz.de/10010364608
Cover Image
Understanding the impact of internal marketing practices on both employees ' and managers ' organizational commitment in elderly care homes
Bermúdez-González, Guillermo; Sasaki, Innan; … - In: Journal of Service Theory and Practice 26 (2016) 1, pp. 28-49
Purpose – The purpose of this paper is to unfold the relationship between the antecedents of employee and manager commitment, using internal marketing (IM) practices, in elderly care homes. Design/methodology/approach – Based on survey data drawn from elderly care homes in Finland, the...
Persistent link: https://www.econbiz.de/10014907609