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How to infuse mobile technologies in frontline service encounters? : an experimental analysis of customer perceptions of service competence

Röding, Tobias; Wagner, Gerhard; Steinmann, Sascha; … - In: The international review of retail, distribution and … 34 (2024) 2, pp. 183-200

Persistent link: https://www.econbiz.de/10014559011

A classification of information-oriented PoS technology from customer perception

Röding, Tobias; Steinmann, Sascha; Wagner, Gerhard; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014235385

The relevance of corporate information transparency of the use and handling of customer data in online product presentations

Röding, Tobias; Steinmann, Sascha; Schmitz, Julian; … - In: The international review of retail, distribution and … 32 (2022) 4, pp. 405-422

Persistent link: https://www.econbiz.de/10013411671

Do customers evaluate the competence of SME retailers and retail chains differently in the context of online product presentations?

Mennekes, Theresia; Röding, Tobias; Wagner, Gerhard; … - In: International journal of retail and distribution management 51 (2023) 9/10, pp. 1239-1254

Persistent link: https://www.econbiz.de/10014484079

Cross-channel integration : is it valued by customers?

Schramm-Klein, Hanna; Wagner, Gerhard; Steinmann, Sascha; … - In: The international review of retail, distribution and … 21 (2011) 5, pp. 501-511

Persistent link: https://www.econbiz.de/10009492161

Vertriebliche Einsatzmöglichkeiten internetfähiger TV-Geräte

Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Digitalisierung im Vertrieb : Strategien zum Einsatz …, (pp. 491-506). 2016

Persistent link: https://www.econbiz.de/10011401313

Interaktive Wertschöpfung durch mobile Services

Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 397-416). 2015

Persistent link: https://www.econbiz.de/10010531920

Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation

Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371

Persistent link: https://www.econbiz.de/10010527152

The impact of health warnings on children's consumption decisions

Mau, Gunnar; Steffen, Celina; Schramm-Klein, Hanna; … - In: Current insights and future trends : [extended versions …, (pp. 93-103). 2012

Persistent link: https://www.econbiz.de/10009748171

Ein deutschsprachiges Inventar kaufbegleitender Emotionen (IKE)

Mau, Gunnar; Büttner, Oliver B.; Schulz, Sebastian; … - In: Marketing : ZFP ; journal of research and management 35 (2013) 4, pp. 289-302

Persistent link: https://www.econbiz.de/10010204591

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