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The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.; Wolter, Jeremy S.; Allen, Alexis M.; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
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Negative tourism rumors towards user online citizenship behavior : the differential influence of correction sources
Ruan, Wen-Qi; Deng, Fang; Zhang, Shu-Ning; Zhou, Yan - In: Tourism review 79 (2024) 2, pp. 408-427
Persistent link: https://www.econbiz.de/10014512276
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Exploring the impacts of network mechanisms on knowledge sharing and extra-role behavior
Liao, Chien Hsiang - In: Journal of knowledge management 26 (2022) 8, pp. 1901-1920
Persistent link: https://www.econbiz.de/10013383476
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How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi; Jiang, Xinyu; Fan, Xiaojun - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.; Farhang, Maryam; Zolfagharian, Mohammadali - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
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Brand ethics and social media engagement
Ersoy, Ayse Begum; Zaim, Halil; Keceli, Yavuz; … - In: International journal of foresight and innovation … 13 (2018) 1/2, pp. 14-32
Persistent link: https://www.econbiz.de/10011886904
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From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691
Persistent link: https://www.econbiz.de/10012179457