Gable, Myron; Topol, Martin T.; Lala, Vishal; Fiorito, … - In: International Journal of Retail & Distribution Management 36 (2008) 10, pp. 780-811
Purpose – The purpose of this paper is to determine the responses of women college students to discount stores and category killers in terms of the importance of seven‐store characteristics as well as their expectations for these attributes. Another purpose was to determine differences, if...