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Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee; Kwon, Wi-suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
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The gift of co-creation : what motivates customers to participate
Ind, Nicholas; Coates, Nick; Lerman, Katrina - In: The journal of asset management 27 (2020) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10012298769
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Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad; Parrey, Shakir Hussain; Gulzar, Rafia - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
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I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
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Brand community motives and engagement : the impact of gender
Haverila, Matti; McLaughlin, Caitlin; Haverila, Kai; … - In: Journal of internet commerce 23 (2024) 1, pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
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Employee brand love and love behaviors : perspectives of social exchange and rational choice
Wang, Yao-Chin; Ryan, Bill; Yang, Chu-En - In: International journal of hospitality management 77 (2019), pp. 458-467
Persistent link: https://www.econbiz.de/10011988681
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Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions : a social identity theory perspective
Mittal, Shweta; Gupta, Vishal; Motiani, Manoj - In: IIMB management review 34 (2022) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10014266971
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Customer service quality, emotional brand attachment and customer citizenship behaviors : findings from an emerging higher education market
Sharif, Khurram; Lemine, Mouna Sidi - In: Journal of marketing for higher education 34 (2024) 1, pp. 18-43
Persistent link: https://www.econbiz.de/10014566927