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Multilevel latent polynomial regression for modeling (in)congruence across organizational groups : the case of organizational culture research
Zyphur, Michael J.; Zammuto, Raymond F.; Zhang, Zhen - In: Organizational research methods : ORM 19 (2016) 1, pp. 53-79
Persistent link: https://www.econbiz.de/10011430281
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The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua; Merunka, Dwight - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
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Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung; Cho, Moonhee - In: Journal of promotion management : JPM 21 (2015) 2, pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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Lost in translation : employee and organizational constructions of mission and vision
Kopaneva, Irina; Sias, Patricia M. - In: Management communication quarterly : an international … 29 (2015) 3, pp. 358-384
Persistent link: https://www.econbiz.de/10011311053
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The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos; Meurs, Frank van; Hof, Robert-Jan - In: Journal of international consumer marketing 25 (2013) 3, pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
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Designing loyalty programs that matter to customers
Ha, Sejin; Stoel, Leslie - In: The service industries journal 34 (2014) 6, pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
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Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima; Guptha, Ch. Abhinav - In: Journal of global marketing 27 (2014) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
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New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie; Holmes, Gary - In: Journal of promotion management : JPM 19 (2013) 3, pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
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"Game, Set, Match" : an exploration of congruence in Australian disability sport sponsorship
Macdougall, Hannah K.; Nguyen, Sheila N.; Karg, Adam J. - In: Sport management review 17 (2014) 1, pp. 78-89
Persistent link: https://www.econbiz.de/10010257206
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The role of sponsorship fit for changing brand affect : a latent growth modeling approach
Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10010370723