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Mixing it up : unsystematic pr...
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Herrmann, Andreas
503
Huber, Frank
156
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85
Heitmann, Mark
63
Hildebrand, Christian
42
Tomczak, Torsten
39
Bauer, Hans H.
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Journal of business economics : JBE
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ECONIS (ZBW)
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Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
2
Product customization via starting solutions
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 707-725
Persistent link: https://www.econbiz.de/10010471024
Saved in:
3
Conformity and the crowd
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
; …
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 23
Persistent link: https://www.econbiz.de/10009776977
Saved in:
4
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
5
When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
; …
- In:
Information systems research : ISR ; an information …
24
(
2013
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10010087845
Saved in:
6
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
7
Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas
;
Hildebrand, Christian
;
Sprott, David E.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
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8
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
9
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
10
When social media can be bad for you : community feedback stifles consumer creativity and reduces satifaction with self-designed products
Hildebrand, Christian
;
Häubl, Gerald
;
Hermann, Andreas
; …
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10009736934
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