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Assessing managerial methods for evaluating place brand equity : a qualitative investigation

Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G. - In: Tourism management : research, policies, practice 47 (2015), pp. 11-21

Persistent link: https://www.econbiz.de/10010499522

Success in place branding: the case of the Tourism Victoria Jigsaw Campaign

Rinaldi, Chiara; Beeton, Sue - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 622-638

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Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives

Jain, Varsha; Shroff, Preeti; Merchant, Altaf; … - In: The journal of product & brand management 31 (2022) 1, pp. 73-95

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Strategic management of the Malaga brand through open innovation : tourists and residents' perception

Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-17

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

Persistent link: https://www.econbiz.de/10012801981

Place brands across U.S. cities and growth in local high-technology sectors

Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85

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Competing for legitimacy in the place branding process : (re)negotiating the stakes

Reynolds, Laura; Koenig-Lewis, Nicole; Doering, Heike; … - In: Tourism management : research, policies, practice 91 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013271658

Customer-based place brand equity and tourism : a regional identity perspective

Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527

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A brand so bad it's good : the paradoxical place marketing of Belfast

Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276

Persistent link: https://www.econbiz.de/10010209646

An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries

Kaefer, Florian - 2021 - 1st ed. 2021.

Introduction to an Insider's Guide to Place Branding -- Place Branding Essentials: Understanding Place Branding -- Keys for Place Branding Success -- How Place Branding Can Contribute to a Better World -- Place Branding: The Future -- Interviews With Experts: Adam Mikolajczyk on Meaningful City...

Persistent link: https://www.econbiz.de/10012496312

Benefits and barriers to cooperation in the process of building a place's brand : perspective of tourist region stakeholders in Poland

Kiryluk, Halina; Glińska, Ewa; Barkun, Yauheniya - In: Oeconomia Copernicana 11 (2020) 2, pp. 289-307

Persistent link: https://www.econbiz.de/10012292003