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Change in Responsible Consumer Behaviour Through Generations?

Marton, Zsuzsanna; Ernszt, Ildikó; Rodek, Nora; Máhr, … - 2019

approach to responsibility still needs a lot of time. The research conducted among Hungarian consumers aims to reveal the … differences between the generations’ consumer behaviour with special focus on the FMCG market. In the analysis of the factors …

Persistent link: https://www.econbiz.de/10012141518

Green DIY store choice among socially responsible consumer generations

Dabija, Dan Cristian; Bejan, Brandusa Mariana - In: International journal of corporate social … 3 (2018) 13, pp. 1-12

the green DIY retail store choice of socially responsible consumer generations (Baby Boomers, Millennials, Gen X-ers and … responsibility, rational use of resources and financial sacrifice necessary to protect the environment) which drive the customers of … choice, depending on their attitudes towards social responsibility and propensity towards environmental protection. …

Persistent link: https://www.econbiz.de/10011933519

Containing Cause-Related Marketing Skepticism : A Comparison across Donation Frame Types

Vlachos, Pavlos A. - 2016

) to corporate social responsibility (CSR) through CSR-related communications. Specifically, the article focuses on cause …

Persistent link: https://www.econbiz.de/10013008572

Sustainable marketing strategies : creating business value by meeting consumer expectation

Trivedi, Krunal; Trivedi, Pooja; Goswami, Vandana - In: International journal of management, economics and … 7 (2018) 2, pp. 186-205

Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between...

Persistent link: https://www.econbiz.de/10011871439

Socio-demographical antecedents of responsibe consumerism propensity

Pedrini, Matteo; Ferri, Laura Maria - In: International journal of consumer studies 38 (2014) 2, pp. 127-138

Persistent link: https://www.econbiz.de/10010258205

Strategic marketing : a business response to consumerism

Robertson, Andrew - 1978

Persistent link: https://www.econbiz.de/10000049888

Buyer social responsibility : a general concept and its implications for marketing management

Ingenbleek, Paul T. M.; Meulenberg, Mathias T. G.; … - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1428-1448

Persistent link: https://www.econbiz.de/10011405589

The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing

Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010

The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...

Persistent link: https://www.econbiz.de/10011824443

Reporting of non-financial performance indicators : a useful tool for a sustainable marketing strategy

Calu, Adriana; Negrei, Costel; Calu, Daniela Artemisa; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 977-993

The current research has as objective to identify the reporting practices of non-financial information through the indicators proposed by the Global Reporting Initiative (GRI) and the degree in which, for marketing purposes, there is a preference for the communication on positive aspects. In...

Persistent link: https://www.econbiz.de/10011824720

Green marketing orientation and environmental and social performance of hospitality firms in South Africa

Fatoki, Olawale - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 277-290

The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has …

Persistent link: https://www.econbiz.de/10012125115

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