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Customers’ judgments and misjudgments of corporate responsibility communication : A cross-country investigation of the effects on confidence and trust within the banking sector

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Stakeholder engagement through empowerment: The case of coffee farmers

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Meanings and implications of corporate social responsibility and branding in grocer retailers : a comparative study over Italy and the UK

Candelo, Elena; Casalegno, Cecilia; Civera, Chiara - In: Handbook of research on retailer-consumer relationship …, (pp. 351-369). 2014

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Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods

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COVID-19 in Italy and issues in the communication of politics : bridging the knowledge-behaviour gap

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Developing successful global strategies for marketing luxury brands

Mosca, Fabrizio (ed.); Casalegno, Cecilia (ed.); … - 2021

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury...

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Enhancing retailer-consumers relationship through everyday sustainability : McDonald's in Italy

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Between climate and social changes : how to struggle against adverse conditions in the coffee industry

Candelo, Elena; Casalegno, Cecilia; Büchi, Giacomo; … - 2019

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Customers' judgments and misjudgments of corporate responsibility communication : a cross-country investigation of the effects on confidence and trust within the banking sector

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Persistent link: https://www.econbiz.de/10011970162