Enhancing retailer-consumers relationship through everyday sustainability : McDonald's in Italy
Year of publication: |
[2017]
|
---|---|
Authors: | Candelo, Elena ; Casalegno, Cecilia ; Civera, Chiara |
Published in: |
Socio-economic perspectives on consumer engagement and buying behavior. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2139-6. - 2017, p. 312-333
|
Subject: | Italien | Italy | Beziehungsmarketing | Relationship marketing | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability |
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