Thyne, Maree; Robertson, Kirsten; Watkins, Leah; Casey, Olly - In: International Journal of Retail & Distribution Management 47 (2019) 6, pp. 643-658
Purpose: Children are familiar with retail outlets (especially supermarkets) and the reality of shopping from an increasingly early age. In turn, retailers are actively engaging this young market, targeting them through various promotional strategies. One popular strategy adopted by grocery...