Similar Search Results

Examining the impact of differing guilt advertising appeals among the Generation Z cohort

Conlin, Ronald; Bauer, Steven - In: International review on public and non-profit marketing 19 (2022) 2, pp. 289-308

Persistent link: https://www.econbiz.de/10013268072

A neurobehavioral account of differential consumer responses to price and in-store display between un/healthy food

Labban, Alice; Ma, Yu; Dube, Laurette - In: European Journal of Marketing 55 (2021) 11, pp. 2988-3009

Purpose: This paper aims to elucidate some of the complexity around food consumption by drawing from neuroscience research of food as a motivated choice (i.e. a neurobehavioral process sensitive to dopaminergic response to food and environmental cues such as marketing). The authors explore the...

Persistent link: https://www.econbiz.de/10012638163

The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations

Bizzi, Lorenzo; Labban, Alice - In: Business horizons 62 (2019) 4, pp. 509-519

Persistent link: https://www.econbiz.de/10012062423

Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation

Labban, Alice; Novell, Corinne; Bauer, Steven - In: International review on public and non-profit marketing 20 (2023) 1, pp. 225-244

Persistent link: https://www.econbiz.de/10014252158

Communication via social media : how employees will paradoxically support the organization while putting less effort at work

Labban, Alice; Bizzi, Lorenzo - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 487-511

Persistent link: https://www.econbiz.de/10014229029