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Quality Certificates Alleviate Consumer Aversion to Sponsored Search Advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase … advertising sales …
Persistent link: https://www.econbiz.de/10014081164
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The Complex Dynamics of Sponsored Search Advertising Markets
Robu, Valentin - 2014
This paper provides a comprehensive study of the structure and dynamics of online advertising markets, mostly based on …
Persistent link: https://www.econbiz.de/10013071008
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Leveraging Information from Sponsored Advertising at Online Retail Marketplaces
Long, Fei - 2020
E-commerce platforms, such as Amazon, Alibaba and Flipkart, that match sellers and consumers at an unprecedented scale, operate their internal search engines to help buyers find relevant products from a large number of sellers, and also allow sellers to advertise to consumers for positions in...
Persistent link: https://www.econbiz.de/10012844549
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Advertising Disclosures : Measuring Labeling Alternatives in Internet Search Engines
Edelman, Benjamin G.; Gilchrist, Duncan S. - 2015
In an online experiment, we measure users’ interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change “Sponsored links” or “Ads” labels...
Persistent link: https://www.econbiz.de/10014044517
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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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Travelers' prior knowledge and search advertising
Lu, Qiang; Yang, Yupin; Huangfu, Xiuhua (Stella) - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 3, pp. 261-272
Persistent link: https://www.econbiz.de/10013546081
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Search engine competition
García, Daniel - 2023
This paper studies a model of search engine competition with endogenous obfuscation. Platforms may differ in the quality of their search algorithms. I study the impact of this heterogeneity in consumer surplus, seller profits and platform revenue. I show that the dominant platform will typically...
Persistent link: https://www.econbiz.de/10014444933
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Search Advertising
de Corniere, Alexandre - 2014
intensifies price competition. However, a profit-maximizing search engine imposes a distortion by charging too high an advertising …
Persistent link: https://www.econbiz.de/10014042047
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Exclusive Display in Sponsored Search Advertising
Jerath, Kinshuk - 2015
As sponsored search becomes increasingly important as an advertising medium for firms, search engines are exploring … more advanced bidding and ranking mechanisms to increase their revenue from auctions for sponsored search advertising. For …
Persistent link: https://www.econbiz.de/10013038015
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Advertising as Information for Ranking E-Commerce Search Listings
Yang, Joonhyuk; Sahni, Navdeep S.; Nair, Harikesh - 2021
to reliably assess product quality. This paper evaluates the role of advertising in providing information to the platform …' advertising decisions predict the quality of new products, incorporating the advertising propensity of sellers into the search … consumers, in the short run. Our findings showcase a new channel by which advertising can potentially improve outcomes for …
Persistent link: https://www.econbiz.de/10013217432