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Non-profit organization's innovative donor management-the identification of salient factors that drive donor loyalty
Middleton, Gilroy Hughdonald; Lee, Hyoung Tark - In: Asia Pacific journal of innovation and entrepreneurship … 14 (2020) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10012548981
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An inside-out marketing strategy for innovation among human service nonprofits in South Korea
Choi, Sangmi - In: Nonprofit management & leadership 26 (2015/2016) 3, pp. 331-347
Persistent link: https://www.econbiz.de/10011458184
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Market orientation of nonprofit organizations : an Indian perspective
Renjini D.; T., Mary Joseph - 2020
Persistent link: https://www.econbiz.de/10012193172
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The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
Persistent link: https://www.econbiz.de/10010197480
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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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The Symphony of Southeast Texas In 2015 : a regional orchestra navigating new horizons
Turner, Kay-Alana; Escamilla, Craig S.; Venta, Enrique … - In: Journal of business case studies 12 (2016) 2, pp. 61-67
Persistent link: https://www.econbiz.de/10011515807
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Factors influencing college students' choice of a charity sport event
Won, Doyeon; Park, Meungguk; Lee, Young-Joo - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10010406127
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The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter; Boenigk, Silke; Möhlmann, Mareike - In: Journal of nonprofit & public sector marketing 27 (2015) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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Responsible marketing : can social enterprises show the way?
Bandyopadhyay, Chinmoy; Ray, Subhasis - In: Journal of nonprofit & public sector marketing 31 (2019) 2, pp. 164-183
Persistent link: https://www.econbiz.de/10012200008