Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022
Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it …1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of …
