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How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet; Florack, Arnd; Chladek, Anja - In: The journal of consumer marketing 33 (2016) 3, pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
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The double-edge effect of retailers' cause-related marketing : when scepticism cools the warm-glow effect
Mimouni Chaabane, Aïda; Parguel, Béatrice - In: International journal of retail & distribution management 44 (2016) 6, pp. 607-626
Persistent link: https://www.econbiz.de/10011602488
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A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal; Thomas, Sujo - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - In: Journal of business research : JBR 69 (2016) 10, pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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How to go green : unraveling green preferences of consumers
Sony, Alisa; Ferguson, David; Beise-Zee, Rian - In: Asia-Pacific journal of business administration 7 (2015) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011302953
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Does the global vs. local scope matter? : contingencies of cause-related marketing in a developed market
Wei, Shuqin; Ang, Tyson; Liou, Ru-Shiun - In: Journal of business research : JBR 108 (2020), pp. 201-212
Persistent link: https://www.econbiz.de/10012175301
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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal; Thomas, Sujo - In: Journal of marketing communications 26 (2020) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing; Wu, Luorong; Shin, Joongwon; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 5, pp. 761-779
Persistent link: https://www.econbiz.de/10012230370