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The moderating role of social themes in cause-related marketing advertisements

Natarajan, Thamaraiselvan; Jublee, Daniel Inbaraj; … - In: International review on public and non-profit marketing 15 (2018) 4, pp. 433-454

Persistent link: https://www.econbiz.de/10011956130

Melero, Iguácel; Montaner, Teresa - In: European journal of management and business economics : … 25 (2016) 3, pp. 161-167

Although previous cause-related marketing literature has examined the role of the nature of the product and the perceived fit between the product and the cause, there is no clear consensus yet regarding the effect of these variables. This study contributes to existing literature by shedding...

Persistent link: https://www.econbiz.de/10011822042

Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...

Schreiner, Timo - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 53-74

Persistent link: https://www.econbiz.de/10014340548

Does the global vs. local scope matter? : contingencies of cause-related marketing in a developed market

Wei, Shuqin; Ang, Tyson; Liou, Ru-Shiun - In: Journal of business research : JBR 108 (2020), pp. 201-212

Persistent link: https://www.econbiz.de/10012175301

Consumer participation in cause-related marketing : an examination of effort demands and defensive denial

Howie, Katharine M.; Yang, Lifeng; Vitell, Scott J.; … - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 679-692

Persistent link: https://www.econbiz.de/10011798946

A close look at research on pursuing the right formula for cause-related marketing advertising

Chang, Chun-Tuan; Cheng, Zhao-Hong; Lee, Yu-Kang; … - In: International journal of advertising : the review of … 42 (2023) 1, pp. 96-108

Persistent link: https://www.econbiz.de/10014233925

The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention

Terblanche, Nic S.; Boshoff, Christo; Human-Van Eck, Debbie - In: International review on public and non-profit marketing 20 (2023) 1, pp. 193-223

Persistent link: https://www.econbiz.de/10014252154

Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented

Stewart, Kristin; Dalakas, Vassilis; Wardley, Marcus - In: Services marketing quarterly 43 (2022) 4, pp. 466-484

Persistent link: https://www.econbiz.de/10013416991

How much can Saudi corporations benefit from cause-related marketing? : insights from exploring the charitable incentives of Saudi consumers

Alfayad, Fadye Saud - In: Journal of Islamic accounting and business research 13 (2022) 7, pp. 1038-1058

Persistent link: https://www.econbiz.de/10013361383

Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product

Thomas, Sujo; Jadeja, Ashwin; Vaghela, Krishnaba; … - In: International review on public and non-profit marketing 19 (2022) 4, pp. 691-708

Persistent link: https://www.econbiz.de/10013483765