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Use of pinterest to promote teacher-student relationships in a higher education computer information systems course
Amer, Beverly; Amer, T. S. - In: Journal of the Academy of Business Education : JABE 19 (2018), pp. 132-141
Persistent link: https://www.econbiz.de/10011877009
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Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
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Students as valuable customers : integrating a social media marketing platform into customer relationship management capabilities for marketing higher education services
Wali, Andy Fred; Andy-Wali, Hope Adanne - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012161067
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Teach students to communicate a brand story with transmedia storytelling
Cronin, John - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
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The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia; Titkanloo, Saeed Jafari - In: International journal of internet marketing and … 16 (2022) 3, pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
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Participating anonymous online student communities and university brand relationship outcomes
Le, Tri D.; Linh Le; Quynh Phan; Khoa T. Tran; Phuong … - In: Cogent business & management 8 (2021) 1, pp. 1-14
anonymous community on the brand relationship outcomes. Quantitative data were collected from 480 university students in Ho Chi …. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context …, where consumers and brands have strong relationship, this work examines the impact of participating "Confessions pages"- the …
Persistent link: https://www.econbiz.de/10012649884
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Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
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Social media in higher education : teaching in Web 2.0
Pătruţ, Monica (contributor); Pătruț, Bogdan (contributor) - 2013
a post-industrial class / Ilya Levin, Andrei Kojukhov -- Personal knowledge management and social media: what students … Online II / Anca Velicu, Valentina Marinescu -- Students' publishing projects and ther impact on teaching and learning … access to tertiary students from Australian Aboriginal communities / Maree Gruppetta, Terry Mason -- Risky media: using …
Persistent link: https://www.econbiz.de/10011727683
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A multi-stakeholder view of social media as a supporting tool in higher education : an educator-student perspective
Stathopoulou, Anastasia; Siamagka, Nikoletta-Theofania; … - In: European management journal 37 (2019) 4, pp. 421-431
Persistent link: https://www.econbiz.de/10012063224
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Avoiding frustrations of unprepared students with online quizzes
Campbell, Anita; Rajaratnam, Kanshukan - In: International business and economics research journal 12 (2013) 8, pp. 969-977
Persistent link: https://www.econbiz.de/10009792067