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20,237
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4,906
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4,651
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3,872
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3,815
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3,806
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3,387
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Bruhn, Manfred
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172
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Kumar, V.
106
Usman, Osly
104
Bauer, Hans H.
93
Ehrenberg, Ronald G.
93
Meffert, Heribert
93
Kreutzer, Ralf T.
85
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84
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83
Oreopoulos, Philip
83
Woessmann, Ludger
78
Smith, Jonathan
76
Wiedmann, Klaus-Peter
76
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75
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73
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72
Sheth, Jagdish N.
71
Verhoef, Peter C.
71
Pepels, Werner
70
Stinebrickner, Todd R.
64
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63
Hollebeek, Linda D.
59
Tomczak, Torsten
59
Dwivedi, Yogesh Kumar
58
Skiera, Bernd
58
Fairlie, Robert W.
57
Han, Heesup
57
Agasisti, Tommaso
56
Fritz, Wolfgang
56
Kleinaltenkamp, Michael
56
Pitt, Leyland F.
56
Breitner, Michael H.
55
Burmann, Christoph
55
Palmatier, Robert W.
55
Piller, Frank T.
55
Hoxby, Caroline M.
54
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54
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24
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23
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22
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22
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21
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882
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781
Industrial marketing management : the international journal for industrial and high-tech firms
687
NBER working paper series
655
Discussion paper series / IZA
634
Working paper / National Bureau of Economic Research, Inc.
540
Economics of education review
519
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505
International journal of hospitality management
447
Technological forecasting & social change : an international journal
419
European Journal of Marketing
409
Journal of education for business
394
Journal of strategic marketing
378
IZA Discussion Paper
372
The journal of business & industrial marketing
319
Journal of the Academy of Marketing Science
301
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
300
Springer eBook Collection
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Tourism management : research, policies, practice
286
IZA Discussion Papers
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Journal of marketing
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International journal of internet marketing and advertising : IJIMA
278
Journal of marketing management : MM
276
Marketing Intelligence & Planning
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Strategic Direction
272
Management science : journal of the Institute for Operations Research and the Management Sciences
268
The international journal of management education
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CESifo working papers
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Cogent business & management
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Journal of marketing communications
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The journal of services marketing
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Psychology & marketing
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European journal of marketing : EJM
251
Journal of travel and tourism marketing
243
The service industries journal
241
Marketing intelligence & planning
238
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
232
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222
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ECONIS (ZBW)
105,567
Other ZBW resources
4,354
RePEc
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USB Cologne (EcoSocSci)
2,209
EconStor
1,580
BASE
236
USB Cologne (business full texts)
174
OLC EcoSci
40
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31
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
32
A
relationship
marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
33
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
Saved in:
34
The mediating role of brand involvement in the social media use-marketing communication effectiveness
relationship
: a case of selected entertainment smes in Uganda
Musiime, Andrew
;
Mwaipopo, Lufumbi
- In:
Business management review : journal of the University …
22
(
2019
)
2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
Saved in:
35
Social media marketing strategies for educational programs
McCabe, Mary Beth
;
Weaver, Richard
- In:
Global journal of business research : GJBR
12
(
2018
)
2
,
pp. 53-62
Persistent link: https://www.econbiz.de/10011926701
Saved in:
36
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
37
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
38
Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa
(
ed.
);
Khasawneh, Rawan Tayseer
(
ed.
); …
-
2017
, practitioners, professionals, and upper-level
students
interested in improving and maintaining customer relationships"--Provided by …
Persistent link: https://www.econbiz.de/10011728698
Saved in:
39
Managing social media as a marketing tool in the Greek business environment
Dosi, Chara
;
Tzortzaki, Alexia Mary
- In:
International journal of decision sciences, risk and …
7
(
2017
)
1/2
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011797300
Saved in:
40
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
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