Strategic uses of social media for improved customer retention

Wafaa Al-Rabayah (Independent Researcher, Jordan), Rawan Khasawneh (Jordan University of Science and Technology, Jordan), Rasha Abu-shamaa (Yarmouk University, Jordan), Izzat Alsmadi (Boise State University, USA), editors

"[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships"--Provided by publisher.

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Year of publication:	[2017]
Other Persons:	Al-Rabayah, Wafaa (ed.) ; Khasawneh, Rawan Tayseer (ed.) ; Abu-Shamaa, Rasha (ed.) ; Alsmadi, Izzat (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Social Web \| Social web \| Beziehungsmarketing \| Relationship marketing \| Online-Marketing \| Internet marketing \| Marketingmanagement \| Marketing management \| Social Media \| Marketing \| Kundenmanagement

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Extent:	1 Online-Ressource (310 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Sáez-Martin, María del Carmen Caba-Pérez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah Also available in print.
ISBN:	978-1-5225-1687-3 ; 978-1-5225-1686-6 ; 1-5225-1686-7
Other identifiers:	10.4018/978-1-5225-1686-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011728698