, Switzerland introduced out-of-pocket price differentiation. As of July 1st 2011, substitutable pharmaceuticals with prices above a … from public sources and patient drug use data from two Swiss health insurers, we analyze the price and demand response of … from generic producers than from firms producing brand-name drugs. Regarding demand, we exploit a natural experiment in …

in public hospitals, to study physician-induced demand for medical care. We develop a theoretical model that robustly … predicts that the drug price zero markup policy (ZMP) will lead to a reduction in the demand for drugs but an increase in the … demand for non-drug services, only when the demands for drugs and non-drug services are at least partially physician induced …