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Electronic detailing (e-detailing) of pharmaceuticals to physicians : a review
Alkhateeb, Fadi M.; Doucette, William R. - In: International journal of pharmaceutical and healthcare … 2 (2008) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10003929482
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Are HMO physicians more price sensitive in prescribing brand-name drugs?
Rice, Jennifer L. - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 184-209
Persistent link: https://www.econbiz.de/10003929785
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The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.; Mack, Rhonda W. - In: Health marketing quarterly 26 (2009/10) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
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The effects of detailing on prescribing decisions under quality uncertainty
Ching, Andrew; Ishihara, Masakazu - In: Quantitative marketing and economics : QME 8 (2010) 2, pp. 123-165
Persistent link: https://www.econbiz.de/10003977328
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Impact of e-detailing on the number of new prescriptions
Gönül, Füsun F.; Carter, Franklin J. - In: Health care management science 13 (2010) 2, pp. 101-111
Persistent link: https://www.econbiz.de/10003977748
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Competition in general practice : prescriptions to the elderly in a list patient system
Kann, Inger Cathrine; Biørn, Erik; Lurås, Hilde - In: Journal of health economics 29 (2010) 5, pp. 751-764
Persistent link: https://www.econbiz.de/10008856203
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The debate on influencing doctors' decisions : are drug characteristics the missing link?
Venkataraman, Sriram; Stremersch, Stefan - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1688-1701
Persistent link: https://www.econbiz.de/10003592778
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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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The role of different types of health insurance on access and utilization : comparative results on two chronic conditions (hypertension and diabetes Type II without complication) ;...
Huttin, Christine - In: Managerial and decision economics : MDE ; the … 28 (2007) 4/5, pp. 503-507
Persistent link: https://www.econbiz.de/10003543739
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Pharma-Marken unter Druck : Chancen in einem schwierigen Markt systematisch erforschen und nutzen!
Fuchs, Doris - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2007) 4, pp. 21-24
Persistent link: https://www.econbiz.de/10003525201