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-to-eat breakfast cereal manufacturers in the 1970s. Those actions addressed one of the most difficult problems in U.S. antitrust …
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Purpose – This paper seeks to examine the possibility that antitrust enforcement will strengthen in the USA. The study … antitrust enforcement. Also, it reviews research in economics questioning the idea that mergers lead to efficiencies that bring … enforcement priorities. Recent actions by the Federal Trade Commission and the Antitrust Division of the Department of Justice …
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Purpose – The purpose of this article is to present an inside look at the history of a little‐known but interesting initiative in the marketing field, one that involved the infusion of marketing thought into public policy decision‐making in the USA. It aims to trace the interesting tale of...
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